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There's no bigger business nowadays than sport, so in this article I have decided to talk about the Olympics and specifically about the my homeland's future London 2012 Olympics.

Regards,


Ivan Garth.

www.aprender-ingles-de-negocios.com

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ARTICLE: LONDON 2012

 

I consider myself to be one of the few privileged persons to have 40% chance of feeling part of the experience of holding the 2012 Olympics as I have two home towns, both Madrid and London. Although I live in Madrid, as you may already know I was born in St. Albans, just 30 km from London's city centre.

So, even though I would have preferred to live the Olympic spirit much closer (maybe in 2020) I was obviously pleased to hear London announced as the winning venue. However, both my fellow Londoners and I had less than 24 hours to savor this victory as once again one of the world's most important cities was struck by terrorism.

This attack has made people think about the possibility of London 2012 being marked by disaster as were Munich 1972 or Atlanta 1996. And what's more, many have criticised the $400m budgeted for security in the Olympic Bill as far too low. Well, if we consider that Athens spent over 4 times as much ($1.8bn) they may well be right.

Another criticism is the lack of planning to take advantage of this unbeatable chance to enhance sport throughout the UK, because that's what the Olympics is all about; sport. While the Olympic Bill talks about construction, regeneration, funding, transport, tourism, culture, commercial rights, infrastructure and a long etc... there is no mention of any legislative changes to promote sport, to promote the Olympic spirit and not only to London but throughout the rest of the UK.

Much can be done in this area such as, involve the local authorities to make all feel part of the London 2012 experience, convert London 2012 in the most successful sports campaign ever, establish Olympic parks all over the country, make key Olympic sports a statutory component of PE national curriculum and simplify the funding structures and eliminating bureaucracy to ease the way for promoting sport. But then, maybe it's just a case of business is business...


 
QUESTION: LONDON 2012

Do you think Madrid 2016 will exist?

VOCABULARY: LONDON 2012
40% chance - 40% de possibilidades
venue - escenario, lugar de acontecimiento
my fellow Londoners - mis compañeros londinenses
savor -
saboriar
once again -
una vez más
struck by terrorism
- golpeado por terrorismo
criticised - criticado
far too low - demasiado bajo
4 times as much -
cuatro veces más
they may well be right
- muy posiblemente tengan razón
lack of planning - falta de planificación
take advantage -
aprovechar
unbeatable
- inmejorable
enhance - mejorar
funding
- financiación
PE - Physcial Education
bureaucracy -
burocracia
ease the way
- facilitar el camino
it's just a case of - es simplemente un caso de
 

 

TEST: LONDON 2012

1. Where would I have preferred the 2012 Olympics to be staged?

a. Madrid
b. London
c. Either of the previous two cities
YOUR ANSWER

2. I live 30 km away from London.

a. True.
b. False.
c. I can't say.
YOUR ANSWER

3. Which of the following is a true criticism?

a. Local authorities are not involved in London 2012.
b. Thers's too much bureaucracy in London 2012.
c. The security budget is too low.
YOUR ANSWER

FURTHER READING: LONDON 2012
 
© 2005 - IVAN GARTH